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The world’s most popular bag is…

Posted by money17 
The world’s most popular bag is…
August 29, 2012 04:52AM
Is it Louis Vuitton? You’d think it’s Louis Vuitton, but it’s not. According to Web searches, it’s Coach Taschen. The veteran bag-maker seems to be experiencing a renaissance in the digital age, probably driven by curiosity about its history, staying power and understated designs. It is the most searched luxury handbag brand on the Internet, as determined by marketing consultancy firm Digital Luxury Group.

The luxury industry expert tracked the Web for bag-related searches and derived the data from more than 130 million consumer searches from all over the world from April 2011 to March 2012. The list came up with over 130 brands that sell Coach Taschen Outlet bags considered to be in the luxury category, including Alexander McQueen, Maison Martin Margiela, Balenciaga, Moschino, Yohji Yamamoto and Bulgari.

But instead of tracking all 130 million search samples, DLG narrowed the analysis down to the eight “global luxury markets,” namely the United States, the United Kingdom, France, Italy, Germany, Japan, Brazil and India. These are the countries that contributed the most number of searches.

They found that the UK is the most Coach Taschen Online bag-obsessed market, with 422 related searches per 1,000 Internet users. They also discovered that Japan is the only country where Louis Vuitton doesn’t rank in the top five, as the brand is no longer a novelty there. (Reportedly, 85 percent of Japanese women already own at least one LV product.)

After Coach Taschen deutschland, the most searched bag brands are as follows, according to descending rank: Louis Vuitton, Chanel, Gucci, Longchamp, Prada, Hermes, Mulberry, Marc Jacobs and Michael Kors. And the most searched iconic model is the Hermes Birkin. Interest in the bag is probably fueled by its perceived exclusivity.

Social media, on the other hand, tells a different story. On Facebook, Gucci is the most popular among the 10 brands with 8.7 million “likes,” followed closely by Louis Vuitton (8.5 million) and Chanel (6.9 million). Coach Outlet is a far fourth with 3.6 million. There’s no clear winner on Twitter because not all the brands maintain active accounts on the microblogging site and there are those that have different accounts for different markets.


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