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Posted by money17 
August 29, 2012 04:53AM
Sweet Diamonds, the latest range by high-profile jewellery brand Thomas Sabo UK received a star studded launch in Sydney last week.
More than 500 guests including Australia’s fashion media, jewellery retailers, selected celebrities and VIP’s gathered in Sydney’s famous Ivy ballroom to celebrate the launch of the Sweet Diamonds Collection, the latest range from Thomas Sabo Jewellery.

Australia is one of the few international markets selected to sell the German brand’s Sweet Diamonds collection and as an indication of the importance of the Australian and New Zealand markets to the fashionable German jewellery brand, the company’s CEO, Bernd Stadlwieser attended the launch as well as two days of retailer partner meetings before the Friday night party.

Hosted by Channel Nine presenter, Natalie Gruzlewski, and with a special performance by Guy Sebastian, guests were treated to a busy night of glamour and entertainmentw which included a preview of the new Sweet Diamonds Collection.
The new Autumn/Winter 2012 Sterling Silver collection – Glam & Soul DANCE was also on show through the ballroom.

Sweet Diamonds marks Thomas Sabo’s first foray into diamond jewellery, with pieces featuring sterling silver and yellow gold. Phil Edwards, managing director Duraflex Group Australia, which distributes Thomas Sabo Online, said the brand would remain affordable.

“Sweet Diamonds signals the entry of the brand into the ‘genuine’ jewellery segment,” Edwards told Jeweller. “Developing the existing target group, this collection will also see expansion to new target groups, who are interested in ‘genuine’ materials. Sweet Diamonds is an extremely affordable luxury range and is priced from $100 to $300 and will be available from Thomas Sabo Watches jewellers nationally late August.”

Duraflex conducted a road show presentation to its retail stockist with 100 attending the Sydney road show last Thursday and Friday, while Melbourne and Brisbane retailers were presented with the new range on the Tuesday and Wednesday.
Edwards said, “The Sweet Diamonds collection received an excellent response. We also presented the next release of the Special Additions Thomas Sabo Sale Collection which also received an excellent review.”

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